Websites: Optimising Meta Tags for search engines

Grant Instruments

Grant Instruments specialises in benchtop laboratory equipment and data logging systems. The company runs four separate web sites which are a focal point of Grant's global marketing programme. The web sites also a vital in the support of Grant's worldwide distributor network.

To maximise the visibility of these web sites on all the world's major search engines such as Google and Yahoo the web site pages and their Meta Tags had to be edited to ensure they consistently used the same key words and phrases.

The page titles werer also edited and even the Alt Tags of any images were modified to maximise the number of mentions of specific terms. Once all the web pages were completed they were then submitted to a wide variety of search engines and web directories to make certain that the web sites were allocated to the relevant directory categories.

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