Websites: Creating a global source for semiconductor fabricators

Alliance-sales .com

Alliance Sales (Europe) is one of the UK's leading representatives for global semiconductor production and test equipment companies. Many of the Alliance's customers are the world's major semiconductor manufacturers including Infineon, Atmel, STI, Philips, Nortel Networks, Intel, IBM, Ericsson and Marconi.

The content management of the web site requires the copywriting and editing of the web site as well as all the HTML programming and image manipulation.

With this level of control Alliance's PR agency,Dryden Brown, was able to integrate a monthly permission emailshot (EDM programme that directed the attention of a highly focused target audience at useful information on the web site.

Click-through rates of more than 10 percent were achieved with this email marketing initiative.

Click to visit the Alliance Sales (Europe) web site:

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