Skills

Copywriting skills include:

Editorial

  • News reporting
  • Interviews
  • Comment articles
  • Event reviews
  • Product features
  • Technology articles
  • Business articles
  • Case studies
  • Application stories
  • Proof-reading
  • Scripts

PR

  • Corporate news releases
  • Product news releases
  • Technology news releases
  • Case studies
  • Application stories
  • Feature articles
  • Newsletters
  • Press packs
  • Media training
  • Campaign planning
  • Speeches

Online

  • Web sites
  • Newsletters
  • Electronic Direct Mail (EDM)
  • Presentations
  • Podcast scripts
  • RSS Feeds
  • Blogs
  • CMS
  • HTML

Advertising

  • Brochures
  • Product data sheets
  • Application sheets
  • Sales letters
  • Newsletters
  • PowerPoint presentations
  • Booklets
  • Leaflets
  • Exhibition handouts

Sales Literature

  • Display advertisements
  • Recruitment advertisements
  • Web site banners
  • Direct mailers
  • Advertorials
  • Classified advertisements