Sales Support

Sales Support Portfolio: At a glance guide to communications testing

Livingston

Communications has been one of the fastest moving technology sectors within the electronics industry. At times it is so fast moving that it is hard to keep up-to-speed with new technology developments and standards.

The brief was to write and produce a brochure that could be used as an overview of the various technology alternatives.

An attractive graphic chart was produced to become the centre piece of the brochure while the text outlined how the high cost of finance, on-going costs for software upgrades, service and maintenance, an the wastage of infrequent usage and obsolescence made rental a preferred option compared with outright purchase.

The brochure was just one element of the communications testing promotional campaign which also included a poster and a direct mail programme.

The poster proved very popular with other major communications suppliers who often used it during their own sales presentations.

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