Sales Support

Sales Support Portfolio: Promoting contract chemical manufacturing services

Dow Haltermann

Haltermann, part of the Dow group of companies, is one of Europe's leading contract chemical manufacturers. The brief was to write, edit and produce an eight-page corporate brochure that highlighted the key points of the company's capabilities.

A German-based organisation, Haltermann, always looks to stress its considerable experience in toll manufacturing of petrochemical and fine chemical products. The historic beginnings of the company in the 19th century German chemical industry were emphasised in the introduction pages.

The many synthesis pathways that the company could use to create a wide array of chemical compounds were also pinpointed.

Paul Buckley is a graduate chemist and worked in R&D early in his career. This grounding obviously ensured that he could understand the chemical terms and nomenclature used by Haltermann and its clients.

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