Sales Support

Sales Support Portfolio: Helping sales of flame retardent catch fire

ICI Cereclor

ICI's Cereclor business produces a flame retardent additive that can be used in a wide range of products including polymers, paint resins, adhesives and sealants.

The project was to write and create an eight-page folder that could outline the key features and application benefits of the Cereclor product range. The folder could also include a more in-depth Properties Datasheet that illustrated in a tabulated form how the properties of the numerous grades of Cereclor differed.

The Cereclor sales kit was also translated into three different European languages and we helped proof-read these versions.

Paul Buckley has an in-depth experience of specialist chemicals because he used to be assistant editor of Manufacturing Chemist magazine.

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