Sales Support

Sales Support Portfolio: Course calendar highlights year-round training

Bruel & Kjaer

Key selling opportunities for international acoustics and vibration specialist, Bruel & Kjaer, occur at the many technical training courses and seminars they run thoughout the year.

The company is always keen to have a full calendar of events around the UK to maximise the opportunity to spread their marketing messages to engineers.

To ensure that they attracted as many delegates as possible Bruel & Kjaer needed to produce a six-page newsletter that could double as a Training Course and Seminar calendar. The cover and back cover of the document featured the key booking number and web site URL while also stressing the company's 60th anniversary. The remainder of the newsletter featured brief descriptions of the courses which included Building Acoustics, Aerospace and Defence, Shock & Vibration and Frequency Analysis. A two-page fold-out calendar was integrated into the six-page design so that recipients could pin up the calendar on their wall.

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