Case Studies

PR Portfolio: Using an e-procurement seminar to catalyse your profile


Good copywriting skills helped e-business consultancy, Rex, to raise its profile in the chemical and oil industries. Rex is an expert in helping chemical and oil companies to apply B2B connectivity solutions to their e-procurement strategies.

To help stimulate greater understanding of the latest B2B connectivity issues Rex organised a seminar in conjunction with Microsoft to create a forum where leading chemical companies could share their experiences of e-procurement methods.

To support the event, which took place at Microsoft's HQ in Reading, a press release was written to announce the seminar to the major chemical and e-commerce media, attended the seminar and liaised with the members of the press from Chemical Week, European Chemical News and Petroleum Review and also handled the necessary follow-up activities including a post-seminar statement from Rex's managing director and organise the provision of suitable photography of the speakers to the press corps.

The seminar, which attracted speakers from Shell, Air Products, Eastman Chemical and John Crane together with presentations from two of the leading e-business hub specialists, Elemica and Trade-Ranger, provided material for a series of follow-up feature articles and White Papers relating to e-Procurement activities. Seminar delegates learnt how the cost, complexity and risk of electronic connectivity is steadily being reduced through a combination of e-hubs, XML standards, cost effective software and application focused consultants.

The seminar also examined the major barriers to gaining value from electronic connectivity, the value of standards and connecting to multiple e-marketplaces and e-procurement.

A seminar invitation direct mailer was also written and produced. Delegates to the seminar included executives from for the following organisations: ExxonMobil Chemical, ExxonMobil Marine Fuels, Dow Chemical, ICI Paints, Uniqema, Huntsman International, Huntsman Petrochemicals, Infineum (Shell Exxon JV), BOC group, Chance & Hunt, Whitchem, Bordon-Haenni, Buck & Hickman, Ferrostaal, Associated Octel and Kerpen.

All delegates received a pack of information about the services Rex offers.

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