Case Studies

PR Portfolio: Launching a new GP service to the community


Grabbadoc is a GP out-of-hours service serving patients based in Bexley and Greenwich. The job involved writing the launch press releases for this essential service.

Two press releases were drafted. One to cater for the local newspapers and the local community. This release needed to stress the benefits of the new out-of-hours service and describe how to contact Grabbadoc.

The other news release was targeted at the GP and health professional magazines and explained how Grabbadoc planned to operate the service and integrate it with other NHS services.

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