Case Studies

PR Portfolio: Tailoring technical articles to suit European tastes

ICI

When ICI's refrigeration business, KLEA, was launched our brief was to produce a series of technical feature articles covering the key issues relating to handling and using different HCFC refrigerants and their related lubricants.

The articles covered the following topics:

Each of these articles was translated into French, Spanish, Swedish, Finnish, German and Italian. Before the text was translated the relevant article was re-edited to address some of the national regulatory differences between specific countries where appropriate.

All the articles were drafted following interviews with ICI's engineering management teams.

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