Case Studies

PR Portfolio: Announcing a major service centre launches

Dunlop Hiflex

One of the UK's major suppliers of hydraulic and industrial hoses and hose assemblies, Dunlop Hiflex, needed a press release that explained how it was improving its services to customers around the UK.

The news release described how the company was rolling out a series of new service centre depots where people could go to quickly replace damaged hoses or assemblies. The release also announced Dunlop's plans to upgrade their nationwide fleet of emergency repair vans.

The PR campaign proved a success with sales increasing considerably after the news releases hit the magazines.

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