Case Studies

PR Portfolio: European engineering launch

The international acoustics and vibration specialist, Bruel & Kjaer, needed help to undertake a Europe-wide PR programme to promote its PULSE Lite sound and vibration analyser that was developed to provide quick, cost-effective solutions for sound and vibration measurement, analysis and troubleshooting applications across a wide range of engineering sectors.

Proven technical copywriting capabilities and experience of pan-European PR programmes helped to successfully support the European launch programme.

Editorial distribution lists were proposed for the leading engineering magazines and web portals across Benelux, France, Germany, Italy, Spain and the UK. After drafting the news release, we liaised with Bruel & Kjaer' to ensure that the approved text was translated into a Dutch, French, German, Italian and Spanish.

Within a matter of days the product was featured on a number of major engineering web portals including:

In fact the story became's 'Today's Top Story' even though the portal posted almost 50 new stories on the site on that particular day.

Business Copywriting has first-hand knowledge and experience of the European trade press and is able to supply the following:

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