Newsletter Portfolio: Keeping health professionals informed


The 'What should I do?' quarterly newsletter was written to keep a broad range of health professionals informed about the developments and readership usage research findings related to the 'What should I do?' series of self-help healthcare booklets.

The results from independent research regularly showed that the booklet retention rates were in excess of 75 percent irrespective of regional or national populations.

The newsletter featured a mixture of news and research finding summaries coupled with an order form.

The success of the newsletter was evident because its order form was regularly used by health professionals, practice managers and PCTs to place orders for thousands of booklets.

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