Direct Mail

EDM : Timely invitations to leading semiconductor manufacturers

Alliance Sales (Europe)

One of the UK's leading representatives for global semiconductor production and test equipment companies, Alliance Sales (Europe) needed help to write and produce a monthly permission emailshot (EDM) programme that directed the attention of a highly focused target audience at useful information on the web site.

The EDM programme was timed to attract key prospocts to visit the company's exhibition stands at the major international semiconductor exhibitions such as Semicon West and Semicon Europa.

The mailer featured specific products that Alliance would be unveiling on the stands and invited the recipients to arrange private viewings of other products.

Click-through rates of more than 10 percent were achieved with this email marketing initiative that targeted major companies such as Infineon, Atmel, STI, Philips, Nortel Networks, Intel, IBM, Nokia and Ericsson.

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