Copywriting: Presenting a management buyout to the City


UniPoly was a new holding company born out of the UK's largest management buyout of companies formerly in the BTR empire. With a diverse range of companies loosely based on rubber-based products and technologies, UniPoly's international market sectors covered some of the following engineering disciplines:

The project was to help edit and script UniPoly's senior director presentations to potential investors and bankers in the City and worldwide. A series of three Powerpoint presentations highlighted the financial and organisational plans for the newly formed mutlnational. The final presentations featured a plethora of budget information but needed a skilled editorial eye to pick out the key points put them across in a punchy style.

The result of the presentation was that the new organisation received the support of the financial institutions it required and cleared the path for it to start the business moving at full throttle.

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